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Marina Cvetkovic: Building Leadership Alliances between Executive Teams

Marina Cvetkovic, Founder and CEO of Heimann Cvetkovic & Partners AG, is a global C-Suite Coach and Board Advisor.

She combines a strong financial services industry background with coaching expertise to help organizations and leaders redefine themselves and build a culture of agility and innovation to successfully face market disruption.

Marina Cvetkovic coaches and advises executives and teams at CEO and board level on topics such as leadership presence and branding, emotional intelligence, organizational awareness and leadership alliances.

Marina Cvetkovic: “If you want to be successful as a manager, you have to think in terms of leadership alliances, know the importance of your work and communicate it authentically.”

Marina Cvetkovic worked for a long time in senior positions in the financial services industry, both in Zurich and in New York City. Most recently, she was Vice PresidentMarina Cvetkovic, founder and CEO of Heimann Cvetkovic & Partners AG, is a global C-suite coach, top speaker and board advisor.

Prior to her leadership roles at Swiss Re, Marina Cvetkovic worked at PwC Switzerland, where she focused on developing management solutions for financial service providers worldwide. In 2019, Marina Cvetkovic was honored with the FiNext Excellence in Fintech Award for her contribution to the financial services industry.

Marina Cvetkovic lecture Topics

Family Office Leadership: Preserve your family to preserve your wealth

When family members are unable to work together, two very important elements are at stake: family wealth and, more importantly, family harmony.

The board of directors: how to effectively and successfully engage your board members

Board leadership is a topic that becomes very important to many executives at a certain point in their careers. As effective as an executive may be in day-to-day management, board work presents a new leadership challenge that must be taken seriously.

Why many executive transitions fail and how to contribute to success

A typical leadership transition is primarily focused on the company from the outside, and leaders often forget to apply this reflection process to themselves as well.

Leading differently. But how?

Digitalization presents managers with a number of new challenges. Previous strategies no longer meet the human and technical requirements. But how do you successfully lead an organization in the digital age?

Leadership Alliance: Authentic, agile, efficient.

Real change. Real results. Empower successful leaders to increase their leadership effectiveness through authentic leadership behavior.

Marina Cvetkovic is a sought-after keynote speaker on the topics of agility, leadership and digital disruption. She is an ICF-certified executive coach and a member of the Forbes Coaches Council. She is part of the group of “100 Coaches”, the best executives and coaches worldwide, selected by Dr. Marshall Goldsmith, one of the best executive coaches in the world.

Marina Cvetkovic is a faculty member and coach supervisor in the EQ coaching certification program founded by Prof. Daniel Goleman, the pioneer of emotional intelligence. Her work has been published by the International Coaching Federation (ICF) and Insurance Thought Leadership (ITL). She was a member of the jury for the ICF International Prism Award, which annually recognizes the company with the highest coaching standards worldwide.

Marina Cvetkovic is the founder of TEDx in New York

Marina Cvetkovic is a board member and consultant focused on board effectiveness and revolutionizing the boardroom to enable digital transformation and disruption in organizations. She is a board advisor for Rutgers University's Leading Disruptive Innovation Executive Education Program and a board member and co-chair of the Strategy Committee of Governance Matters, whose mission is to build high-performing boards in New York.

Marina Cvetkovic has more than 17 years of experience in senior leadership positions at leading global organizations. She has coached and advised more than 300 CEOs, leadership teams and board members worldwide to increase leadership, team and board effectiveness. Marina is a globally sought-after keynote speaker on leadership and board topics. She was honored with the “FiNext Award 2019” for her contribution to the financial services industry as well as “Top 10 Women Leaders of 2020”.

Marina Cvetkovic holds an MSc in Finance, Insurance and Banking from the University of Belgrade and is a CFA Charterholder. She later studied Board Governance at Wharton, Digital Transformation at Berkeley and Cybersecurity at Harvard.

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