Lars Silberbauer is a global chief marketing officer, transformation manager and keynote speaker trusted by executives to drive growth, relevance and large-scale change.

He is best known as the manager who helped transform LEGO into a global powerhouse for digital content and storytelling, redefining how brands build relevance, community and commercial impact in a platform-driven world. Lars Silberbauer later served as Chief Marketing Officer for the Olympic Games, leading global marketing and digital strategy for the 2020 Tokyo and 2022 Beijing Olympic Games.

Lars Silberbauer: ‘The next decade of marketing will be decided by one thing: trust.’

Previously, he was Senior Vice President at MTV/Paramount, where he drove digital transformation at the heart of global entertainment and youth culture. He later became Chief Marketing Officer at Nokia, playing a key role in re-establishing one of the world's most recognisable technology brands in multiple regions.

Lars Silberbauer Lectures

- From disruption to reinvention
How global brands succeed in times of rapid change.
Disruption is inevitable – reinvention is a leadership decision. Drawing on his experience at LEGO, MTV and the Olympic Games, Lars Silberbauer shares practical concepts for leading in uncertain times, aligning companies for change and translating bold strategies into measurable business results.

- How LEGO became a global content powerhouse
How to transform a traditional brand into a digital growth engine.
How does a 100-year-old company become one of the world's most effective digital storytellers? Lars gives the audience an insight into LEGO's digital reinvention and shows how executives can go beyond products and campaigns to build scalable content ecosystems, engaged communities and long-term growth.

-Creating timeless brands in a fast-paced world
Staying relevant without losing yourself.
In an age of constant trends and cultural acceleration, relevance is a fragile commodity. Lars shares insights from leading global brands on how to evolve without diluting core identity – by balancing speed, authenticity and long-term brand value.

- The human algorithm
Artificial Intelligence, creativity and the future of marketing.
AI is changing marketing, but leadership skills and human judgement remain crucial. Lars Silberbauer cuts through the hype and shows where AI really adds value, how to protect a brand's authenticity and how leaders should manage creative teams in an increasingly automated world.

- Leading like LEGO
Building trusting, high-performing organisations.
LEGO's success is based on people, not just products. Lars explains the leadership principles behind LEGO's culture of trust, autonomy and collaboration, and how leaders can apply them to build resilient, high-performing organisations.

Lars Silberbauer speaks globally to Fortune 500 companies and large corporations on leadership, digital transformation and building brands that are both culturally and commercially successful. His keynotes are practical, direct and based on real-world experience as a leader.

In all these roles, Lars Silberbauer is known for turning strategy into action – aligning brand, marketing, product, data and commercial performance to deliver measurable business results. He is at home at board and C-level and is a trusted advisor to executives driving growth, disruption and transformation at scale.

Clients Feedback:

“Lars was rated amongst the top three speakers at the event. His session stood out for its honesty, clarity, and strong connection between creativity and business.” – Cannes Lions

“Extremely well received by our senior audience. Lars connected strategy to execution in a way people could immediately relate to.” – TikTok

“A strong and thoughtful keynote. Clear, engaging, and highly relevant for our teams.” – Google

“Lars understands global brands from the inside. Practical, relevant, and well aligned with the challenges senior leaders face today.” – Coca-Cola

“Credible at C-suite level and easy to engage with. The session sparked meaningful discussion beyond the room.” – Zurich Insurance

Lars Silberbauer has won an Emmy for his work in global broadcasting and content teams and has been recognised by McKinsey and The Holmes Report as one of the world's leading CMOs. He also gives a select number of keynote speeches each year.