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Lara Sophie Bothur - Tech for Good

Lara Sophie Bothur is the most influential Global Tech Influencer and Corporate Storyteller. According to Forbes, the ‘blueprint for global corporate influencers.’ She is the founder of a new form of corporate communication.

As the largest LinkedIn influencer in the DACH region, Lara Sophie Bothur has over 380'000 followers and reaches 400 million people a year with her content on tech and innovation.

Lara Sophie Bothur – From corporate influencer to global business & tech influencer.

As one of the most successful tech influencers worldwide, she represents the major tech players such as Google, AWS, NVIDIA, SAP, IBM and others. Manager Magazin has named her the tech translator in Germany whose approachable and creative communication takes away the fear of topics such as AI.

Lara Sophie Bothur Lecture topics

- The Power of Tech Communication

Technology is developed by people for people. But along the way, we often lose focus on the people themselves. Complexity must not be an excuse - tech communication must become a matter of course. This presentation is about how we can create trust, accompany change and make innovation understandable through clear, human communication.

- Blueprint for Global Corporate Influencers

How do you become the first and most influential corporate influencer worldwide? Based on concrete figures, strategies and cases: Corporate influencing has an impact on employer branding, thought leadership and customer loyalty - it is more than just a trend.

- Tech Trends Reality Check

What's coming, what's staying - and what's overrated? This presentation offers a compact reality check on the most important tech trends of the future. Based on studies, events, LinkedIn insights, conversations with thought leaders and practical use cases - what companies really need to know.

- How to hack the LinkedIn algorithm

Virality on LinkedIn is no coincidence. If you know the rules of the game, you can control visibility in a targeted way - for yourself and for topics relevant to your company. How does the algorithm currently work and which strategic approaches really generate reach? - Data-based, practical and immediately realisable.

She has reached over 10’000 organic marketing contacts for Deloitte every year, making her not only a sales machine but also a ‘walking image campaign,’ according to FAZ. With an organic ad value of €13 million per year, Deloitte had a USP with its corporate influencer that none of the other BIG Four have.

When Lara speaks, the business world is listening’ (Forbes).

Tech Influencer Lara Sophie Bothur offers insights into the successful communication of complex technologies such as artificial intelligence and their integration into corporate strategy, methods for promoting innovation and trust through authentic storytelling and transparent communication and strategies for the effective use of corporate influencing to increase brand awareness and customer loyalty.

Lara Sophie Bothur – From corporate influencer to global business and tech influencer. She works worldwide as a tech influencer, keynote speaker, and presenter. She advises executives on LinkedIn and communication strategies. Lara Sophie Bothur represents brands as an ambassador for groundbreaking innovations.

Book Lara Sophie Bothur for lectures, as a brand ambassador, and tech influencer at MyKeynoteSpeaker.

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