Julius van de Laar is a campaign and strategy consultant with many years of international campaign experience.

In the 2012 U.S. election campaign, Julius van de Laar served full-time as Regional GOTV Director, managing voter mobilization for Barack Obama in the key electoral state of Ohio. He had previously worked as a full-time campaigner for Barack Obama in the U.S. presidential campaign in 2007 and 2008. After his election victory, he brought his experience as an advisor to the 2009, 2013, 2017 federal election campaigns as well as to various European election campaigns and NGO campaigns.

Today, Julius van de Laar advises political organizations, NGOs, and companies in the development of campaigns as well as their implementation. His work focuses on strategic, integrated communication, positioning, message development and storytelling, mobilization and campaign management.

Julius van de Laar regularly comments and analyzes current political events for leading media such as ARD, ZDF, NTV, WELT, Der Spiegel, FAZ or Deutschlandfunk.

Julius van de Laar holds seminars, workshops and lectures on topics such as election campaign strategy, digital campaigning, storytelling and political communication and gives Guest Lectures at the Hertie School of Governance, Harvard University, University of Oxford as well as Quadriga University in Berlin.

The business magazine Capital ranks Julius van de Laar among the "Top 40 under 40" from the political sector.

Julius van de Laar Lecture Title:

Inside The Campaign: Learning to Win from the Winners.
- Learnings for companies from politics and election campaigns
- Transferable strategies for decision-makers and concrete measures that lead to success.
- A behind-the-scenes look at the most innovative campaigns of all time.

Storytelling: Authentic messages that mobilize
- How can complex content be communicated in an understandable, emotional and authentic way? How do you mobilize people?
- How do you gain interpretive authority and steer the public debate?

Increasing efficiency through Big Data
How Big Data strategies can drastically increase the efficiency of marketing campaigns and corporate communications.

- Decoding the mobilization DNA. Strategies and tools for integrated campaign management
- How can Big Data be used for marketing to effectively identify and target audiences on the social web?
- What factors are critical to mobilizing people with messages? Gain new perspectives on your online campaign strategy based on professional Data-Driven Management.

- Strategically sound and practically proven, Julius van de Laar uses concrete best practice examples to show how campaigns are successfully orchestrated and which strategies and tools lead to success.
- Furthermore, van de Laar illustrates how technical innovation, data analysis and integrated multi-channel marketing can be used to mobilize target groups and shows how the communication principles can be transferred to Germany and corporate communications.

Big Data as a success factor: strategies and tools for integrated campaign management
How can Big Data be used for marketing to effectively identify and address target groups on the social web? Which factors are crucial for mobilizing people with messages? Gain new perspectives on your online campaign strategy based on professional Data-Driven Management.

- Strategically sound and practically proven, Julius van de Laar uses concrete best practice examples to show how campaigns are successfully orchestrated and which strategies and tools lead to success.
- Furthermore, van de Laar shows how technical innovation, data analysis and integrated multi-channel marketing can be used to mobilize target groups and demonstrates how the communication principles can be transferred to Germany and corporate communications.

Message, Money, Mobilization: On the home stretch to the White House
The State Of The Race: Who is ahead in the race for the White House four months before Election Day?

- Inside The War Room: What does the inner workings of a billion-dollar presidential campaign look like and how are decisions made?
- Integrated & Data-Driven Campaigning: What role does Big Data and microtargeting play in digital campaigning and what can we learn from it?
- Status Quo or Change: What political consequences should we be prepared for?

Today, Julius van de Laar regularly comments on and analyzes current political events in the public media, and holds seminars, workshops and lectures on topics such as digital campaigning, storytelling, fundraising and political communication.